Hi, I’m João Lira.

I am a Graphic Designer and Content Strategist specializing in branding, visual identity, and digital content. I help brands and creators enhance their positioning through strategic, creative, and high-impact content.

As a mentor, I have guided content creators in optimizing their results by crafting engaging narratives and well-structured digital strategies. I have experience developing visual concepts and producing digital assets for social media and digital marketing, ensuring consistency and usability through tools like Adobe Creative Suite (Illustrator, Photoshop), CANVA, CapCut, Make.com (Automation), Notion and ChatGPT.

My work involves multidisciplinary collaboration with marketing, development, and branding teams to execute cohesive and results-driven campaigns. In addition to branding and design, I focus on content strategy, growth marketing, and audience engagement, particularly in the food and beverage sector.

Currently, I am pursuing an MBA in Neuroscience, Consumption, and Marketing, deepening my understanding of consumer behavior and innovative marketing approaches.

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Featured Projects

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Let's get closer

If you're interested to know more about my projects, feel free to send me a message.

https://tally.so/r/3jMeja